The Course Project for MKTG425 is a sales plan that includes designing a sales organization structure, code of ethics, communications policy, lead generation plan, sales call policy, presentation strategy, training plan, relationship management plan, and internal communications policy.
You may do your project on any of the following.
- An imaginary business that you could start
- A potential business that you plan to start
- An existing business that does not have a sales plan
You’ll also need to select a product for the business to sell.
Because this course is about personal selling and sales management, your Course Project is to be written from the perspective of a sales manager who is pursuing the financial and ethical goals of the organization while simultaneously keeping a sales force productive and motivated.
The product or service you select should not be something that can easily be purchased online. Part of the selling process is to make a sales presentation to a prospective customer which will include building rapport, identifying needs and overcoming objections.
Contact me during week one if you have any questions or wish to have me provide feedback on the product or service you are considering.
